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Automotive Marketing

Free Car Servicing

Free Car Servicing

I have noticed that several car brands in Australia have been offering free service with the purchase of a new car.  Other brands have done it before and I am not surprised that they no longer do. We have mostly seen free service introduced as an emergency solution to try and automatically overcome the perceived [...]

Filed Under: Automotive Marketing
Price-Only Marketing

Price-Only Marketing Damages Premium Businesses

Several years ago when working with a manufacturer I was asked for my thoughts and advice on their latest 'marketing' promotion. The company was advertising their cars at $5,000 off RRP (that was the marketing message).  They had print ads, a direct mail program and an electronic mail program. I told them that my first [...]

Filed Under: Automotive Marketing